Welcome to Seema International Ltd.

Associates

SEEMA prides itself on its team's operational experience:

Glen Steinman, President; Senior Partner
Mike Mazzoni, Senior Partner
Guo Lianpo, Senior Associate/China
Geanette Young, Senior Associate/Research
Recca Kou, Assistant to the President; Administration Manager
Wilson Ngan, Assistant Industry Analyst

Other Select Associates:

Andrew Muir, Executive Associate/Global Spirits
Stuart McGregor, Executive Associate/Australia
Vincent Chong, Executive Associate/M&A
Drew Nuland, Executive Associate/China
Danny Lam, Executive Associate/Consumer Research
Yufang Mao, Project Associate
John Yuen, Project Director
Field research associates in multiple China markets

PRESIDENT AND SENIOR PARTNER

Glen Steinman, President and Senior Partner of Seema, specializes in business development in Asia and North America. Since co-founding Seema in Hong Kong in 1994 with his U.S. based partner, Mike Mazzoni, Mr. Steinman has led Seema’s extensive consulting programs conducted for major multi-national companies seeking to grow their regional businesses.

Mr. Steinman previously served in various senior management positions for companies with active business presences in Asia and the U.S. His career began in 1982 with Monarch Import Company, the exclusive U.S. sales agent for Tsingtao Beer. Mr. Steinman was instrumental as General Manager and Senior Vice President in helping build Tsingtao into the most widely recognized consumer product from China sold in the U.S. From 1992 to 1994, Mr. Steinman served as Vice President of a diversified Hong Kong trading firm, establishing four manufacturing joint ventures in China and serving as Chairman for two of them.

Mr. Steinman speaks fluent Chinese and is a frequent public speaker at international forums. He holds a B.A. in Chinese from Connecticut College, with further studies at Beijing University.

SENIOR PARTNER

Mike Mazzoni, Senior Partner of Seema specializes in acquisitions, distribution and business development. He is also a leading expert on U.S. beer industry consolidation. Since he joined Anheuser-Busch, Inc. in 1973, Mr. Mazzoni has held a variety of positions in sales, marketing and management. He became General Manager of Barton Beers, Ltd. in 1983 and within four years he led the company to become the U.S.’s second largest beer importer.

In 1987, Mr. Mazzoni became Barton Beer’s President after participating in a management buyout of Barton’s parent company, Barton Inc. Since selling his interests in Barton, Inc. in 1991, Mr. Mazzoni has been working as a Consultant in the development and reconfiguration of distribution networks and internal reorganizations.

Mr. Mazzoni manages Seema’s North American projects and interests from his office in Lexington, Kentucky. He has an MBA from the University of Missouri.

SENIOR CHINA ASSOCIATE

Guo, Lianpo, Senior China Associate, commenced his association with Seema in 1997. He leads Seema’s China project teams and in-country research from the Beijing office. In addition, Mr. Guo provides assistance on Seema's business development advisory projects in China.

Mr. Guo previously worked for the China Society for Strategy and Management Research in Beijing as Director of Information in its Engineering Department. He was also an engineer at the China Aero Information Center in Beijing.

Mr. Guo graduated from the Beijing University of Aeronautics and Astronautics in 1986 with a degree in Aerodynamics.

SENIOR ASSOCIATE/ RESEARCH

Geanette Young, Senior Associate/Research, joined Seema in 2004. Ms. Young oversees the compilation and analysis of customized industry data to facilitate the business development strategies of Seema’s clients. Ms. Young previously worked as a researcher for Diagonal Report of Ireland. She has also held positions at CNK Group (a Hong Kong based venture capital firm) and Ernst & Young.

Ms Young graduated with an MBA from Manchester Business School in Great Britain. She also has a Bachelor’s degree in Business from Hong Kong Baptist University.

ASSISTANT TO THE PRESIDENT and ADMINISTRATION MANAGER

Recca Kou, Assistant to the President and Administration Manager, has been a member of the Seema team since 2003, providing executive assistance to Glen Steinman, as well as Mike Mazzoni and Seema’s Executive Associates. Ms. Kou is also responsible for Seema’s office administration and she is Seema’s primary contact with its clients and suppliers on accounting matters.

ASSISTANT INDUSTRY ANALYST

Wilson Ngan, Assistant Industry Analyst, has worked for Seema since 2005 and assists in Seema's compilation and analysis of customized data for Seema's clients.

Mr Ngan graduated with a Bachelor of Science degree from the University of Auckland, majoring in Statistics.

EXECUTIVE ASSOCIATE/GLOBAL SPIRITS

Andrew Muir (United Kingdom, Rome & Hong Kong): Specializes in acquisitions, market access, route to market solutions, creation and management of consumer brands, and engineering strategic equity positions in developing market companies. Previously, Mr. Muir rose over a period of 22 years to Executive VP for Seagram’s with direct P&L responsibility for most Asia-Pacific markets. He commutes regularly between Europe and Asia.

EXECUTIVE ASSOCIATE/AUSTRALIA

Stuart McGregor (Melbourne): Specializes in executive management with a distinguished, four-decade career in Australia’s beer and wine industries. Mr. McGregor is currently Chairman of two Australian companies. He also has extensively public sector experience as Chief Executive of Tasmania’s Department of Economic Development and Resources and as Principal Private Secretary to two of Australia’s most eminent politicians when they were federal Ministers for Industry and Commerce.

PROJECT ASSOCIATE

Yufang Mao, specializes in international business development and business solutions. Educated in Canada, Mr. Mao managed the marketing and promotional portfolio for Anheuser-Busch in Taiwan in the late 1990's. In 2000 he moved to Australia and joined Mattel, where he managed trade promotions for major brands including Barbie, Hot Wheels, Matchbox, Fisher-Price, Harry Potter, and Disney. Mr. Mao joined Seema's Australian partner, AustXport, in 2003 to manage its export consolidation business, involving dealings with major Australian suppliers of food, beverage, personal care, household products, and cosmetics. Export markets include China, Hong Kong, Taiwan, Singapore and the Philippines. Mr. Mao works closely with Seema's Executive Associate, Stuart McGregor, on numerous consulting projects, and holds an MBA from Monash University Australia.